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Sanchez (born Kevin Anthony Jackson, 30 November 1964, Kingston, Jamaica) is a Jamaican Reggae and dancehall singer Jackson was given the nickname 'Sanchez' due to his football skills - a reference to a footballer of that name. After working with several Kingston sound systems he began recording and had his first hit with "Lady In Red", recorded for producer Red Man. By 1988 he was one of Jamaica's most popular singers, and at his performance at Reggae Sunsplash that year he was called back for six encores. His 2000 album Simply Being Me hit #14 on the U.S. Billboard Top Reggae Albums chart, and 2002's Stays on My Mind hit #9.