Roy Rogers, born Leonard Franklin Slye (November 5, 1911 – July 6, 1998), was an American singer and cowboy actor, one of the most heavily marketed and merchandised stars of his era, as well as being the namesake of the Roy Rogers Restaurants franchised chain. He and his wife Dale Evans, his golden palomino, Trigger, and his German Shepherd dog, Bullet, were featured in more than 100 movies and The Roy Rogers Show. The show ran on radio for nine years before moving to television from 1951 through 1957. His productions usually featured a sidekick, often either Pat Brady (who drove a Jeep called "Nellybelle"), Andy Devine, or the crotchety George "Gabby" Hayes. Rogers's nickname was "King of the Cowboys". Evans's nickname was "Queen of the West." Leonard Franklin Slye was born to Andrew ("Andy") and Mattie (Womack) Slye in Cincinnati, Ohio, where his family lived in a tenement building on 2nd Street. (Riverfront Stadium was constructed at this location in 1970 and Leonard would later joke that he had been born at second base.