Peter Simon is an English shopping television presenter and former children's television personality. Simon's career began at the age of 12, when he became a presenter for Yorkshire Television's Junior Showtime. In his early career, Simon was the first actor to play the role of Ronald McDonald on British television in a series of commercials for McDonald's. Simon is perhaps most famous for presenting the Double Dare and Run the Risk segments of the popular BBC1 Saturday morning children's magazine show Going Live!. Run the Risk, presented by Simon and Shane Richie, was later to become a separate television programme in its own right. Simon also worked on the children's TV show The Friday Zone. In 1997 he interviewed the Spice Girls and Boyzone. Simon made infrequent television appearances throughout the 2000's, including as celebrity client on Channel 4's The Salon (2003) and as a guest on ITV Play's The Mint (2006). In the early 2000s, Simon toured Butlins holiday parks with a live stage version of Run the Risk. Simon is currently a permanent auctioneer on bid tv, a shopping channel owned by Sit-up Ltd. In November 2011, bid.