Peter Loehr, born 1967. Peter Loehr established Imar Film Co., Ltd., China's first independent film company in 1997. Imar was China's first true, multi-faceted independent, producing, distributing and marketing all of their films entirely in-house. Loehr was selected as one of Variety's "10 Producers to Watch" in 1999. To date, Loehr has produced nine feature films in Asia: "Spicy Love Soup," which swept the 1998 domestic Chinese awards, "A Beautiful New World," (1999) which was shown at the Forum at the Berlin International Film Festival; "Shower" (1999), which won 11 awards at nine different film festivals, including Toronto, San Sebastian, Thessaloniki, Rotterdam, Udine and Seattle, and "Quitting" (2001), which won awards at the Bangkok, Singapore and Stockholm Film Festivals and screened at the Venice, Toronto, Sundance and Rotterdam Film Festivals. All five Imar produced films were among the top domestic releases in China the year they were released. In early 2002, Loehr began work on a new venture, Ming Productions, focusing on larger scale Asian-themed pictures for a world audience.