In 1968, under a haze of publicity, The Beatles opened their collective door to all manner of musici...ans, writers, artists, filmmakers, inventors, designers, freaks and more than their fair share of opportunist sharks. But despite a hefty investment, little of substance was forthcoming outside of the music that emerged from one division of the potential empire; Apple Records. Strange Fruit: The Beatles' Apple Records is the story of a record label which came to exist under extraordinary circumstances, produced some extraordinary records and was operated under the most extraordinary guidelines.