Apache Gold was a German/French/Yugoslav coproduction, originally titled Winnetou I. Teil (British title: Winnetou the Warrior). It was one of a series of European Technicolor westerns based on the "Winnetou" stories of German author Karl May. As in most of these films, French actor Pierre Brice stars as Winnetou, here dedicated to halting the activities of gold raiders in Apache territory. Apache Gold was released on a limited basis in the US by Columbia Pictures; in some cities, the film went directly to television.