Sterling Cooper's Ad Campaigns
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Sterling Cooper's Ad Campaigns

Beyond the secrets, the lies and the seductions, let's not forget that Mad Men is about advertising. Which pitch ranks the highest?

rank title points votes your vote
1 Kodak Carousel (Season 1)
Don's presentation (which uses his own family slides) leaves Kodak's executives respectfully silent and Harry Crane bawling. 1498 1778
2 Popsicle (Season 2)
Peggy charms Popsicle with "Take it. Break it. Share it. Love it." As pitches go, this one wraps up fairly easily. 493 1293
3 Belle Jolie (Season 1)
Joan corrals her colleagues in a glass-walled room to test lip colors; Peggy coins the phrase "a basket of kisses." 491 1297
4 Playtex (Season 2)
Paul comes up with a simple and timely concept: All women want to be like Jackie Kennedy or Marilyn Monroe. 484 1318
5 Western Union (Season 3)
Don, Peggy and Paul cobble together a pitch based on a Chinese proverb. The slogan? "You can't frame a phone call." 434 1162
6 Lucky Strike (Season 1)
<p>This is a campaign that found Don scribbling on napkins, doing firsthand research in bars, then conjuring up a client-dazzling pitch.</p> 350 1164
7 Hilton Hotels (Season 3)
Don & Co. put together a campaign that posits Hilton is the same in every language. But Connie wants the moon! 326 1114
8 London Fog (Season 3)
Don's concept, "Limit your exposure," serves multiple purposes: Selling raincoats is just one of them. 251 1091
9 Bethlehem Steel (Season 1)
Pete takes advantage of a night out with Bethlehem's chief to pitch "Bethlehem Steel is the backbone of America." 129 1087
10 Relax-a-Cizor (Season 1)
Peggy's discovery of some fringe benefits of the product lead to a carefully worded endorsement. 106 1108
11 American Airlines (Season 2)
The staff gives up Palm Sunday to pull together a campaign that will fall on deaf ears after Shel Keneally gets fired. -231 937
12 Menken's (Season 1)
<p>To make-good when two meetings end poorly, Don visits the store -- and scores himself a set of cufflinks and a rooftop kiss.</p> -238 940
13 Patio Cola (Season 3)
Sal is crestfallen when the client rejects his frame-by-frame recreation of Ann-Margret's "Bye Bye Birdie" number. -260 1140
14 Bacardi Rum (Season 3)
"Bacar-di-licious" and "Bacar-di-Eisenhower" are just two of the ideas that Paul, Peggy and Smitty toss around while under the influence. -337 969
15 Utz (Season 2)
The creative details of this TV spot are all worked out but a conflict arises when Jimmy badmouths the client's wife. -343 1035